Lead Generation and SEO employ many of the same principles and methodologies, and in many instances contribute to both. As mentioned before, much of SEO entails obtaining incoming links to your site. Our approach is to first concentrate on lead generation where possible, while at the same time building incoming links.

Lead generation can come from many sources, and from many areas of the internet marketing mix, such as:

          * Search engine results
          * PPC or online advertising
          * Press Releases
          * Articles or Directories
          * Social Media
          * Blogging or commenting online in a variety of places
          * E-Mail marketing
          * Referrals
          * Own site lead capture

Lead Gathering is also an important aspect that should not be overlooked. This can be done in many of the same ways as above, and involves capturing customers, or potential customers, data such as email address, so that they can be followed up with.

As mentioned before, generating the leads is only one element to be considered. The user experience (UX), design and navigation of your site, call to action and many other elements affect the conversion rate of those leads. So it is important to look at the complete picture and optimise every aspect of the campaign.