Obtaining traffic, generating leads, and getting sales is only part of the big picture. Knowing how to build relationships with customers and retain them as clients, increase their value and their loyalty is a much overlooked part of the marketing mix. Many companies simply overlook this part of their marketing, or have poor systems that do not perform.

Client should consider the following:

          * What sets you apart and what makes you the best at what you do?
          * Do you have a customer follow up system in place?
          * Do you have a system that builds relationships and retains existing customers?
          * Do you know the lifetime value of each customer?
          * Do you know the cost of acquiring a new customer?
          * Do you have a referral system in place?
          * Do you have system that tests, tracks and measures results?
          * Could you easily increase the perceived value of your product or service?

Strategies and methodologies include:

          * E-Mail marketing
          * Newsletters and online brochures etc.
          * CRM systems
          * Referrals
          * Auto-Responder series
          * Loyalty Programmes