Keyword Rankings may, or may not be, an integral part of a digital marketing campaign. These reports will show the search engine rankings for agreed keywords that are relevant to any campaign, whether SEO is included or not.

It should be noted that search engine rankings will vary considerably now, based on many different factors such as the searchers location, their search history, their social interaction and many more factors. So although an indication of how a campaign is going they should be looked at in conjunction with other factors such as traffic and conversions, or whatever otehr objectives were established.